Today, Alli announced that Nike 6.0 just signed on as the title sponsor of the Winter Dew Tour season-opener in Breckenridge, Colorado.  In previous years, Nike 6.0 was an associate sponsor.

“Entering its third season, the Winter Dew Tour has established itself as a strong platform for growing winter action sports at all levels,” said Chris Prybylo, General Manager of the Winter Dew Tour. “Having an esteemed brand like Nike 6.0 extend their relationship with us to event title sponsor demonstrates the strength of the property and their brand’s shared commitment to this industry.”   Breckenridge is the first of three stops in the Winter Dew Tour’s line up this year.  Dates and times of stops are as follows:

• Nike 6.0 Open, Dec. 16-19, Breckenridge Ski Resort – Breckenridge, Colo.
• Winter Dew Tour Killington, Jan. 20-23, Killington Resort – Killington, Vt.
• Toyota Championships, Feb. 10-13, Snowbasin Resort – Ogden, Utah

Also interesting, The Dew Tour is following suit of the Olympics and many other major competitions by increasing the size of their halfpipe from 18 feet to 22.  Though it may be hotly debated, history shows that 22 foot pipes are, in fact, safer than their 18 foot cousins because there is more wall to give when riders fall.  But they also allow for more amplitude, so not only do tricks look cooler, but riders actually have time to throw down what they want while still having time to come to a perfect landing, especially as more technical tricks are becoming the industry norm.

This winter’s competitive circuit should be a good one, and I don’t know about you, but I’m stoked!