Westbound Boarder

Was just at a local shred shop and saw this flier that caught my eye so I wanted to share with all my snowboard lady (and gentlemen) friends. It’s called  the “I Love Boobies” campaign and it stems from  “Keep-A-Breast.org (KAB).” This campaign is a unique approach to increase awareness about breast cancer and encourages young people to engage and talk about the ‘taboo’ subjects while keeping it all positive, fun, and upbeat.

The entire idea of “I Love Boobies” is to take this serious horrible subject, break the ice, and make it easy to talk about; which is done through a number of ways. The easiest way to participate is through their must see artsy casts. These casts are KAB’s unique campaigns to use art and artistic expression to inform young people about methods of prevention, early detection, coping and support. This awareness campaign is like no other, harnessing the power of art to communicate complex feelings and thoughts about health, the female form to ultimately educate everyone about breast cancer. Combining sculpture, philanthropy, and symbolic artistry, the one-of-a-kind plaster forms of the female torso are customized by artists and auctioned to raise funds for breast cancer programs all over the world.

On top of the artsy casts, what also caught my eye was the wrist bands, t shirts and of course stickers that say I <3 boobies! Picked up a sticker to slap on my board in support of this awareness raising campaign. This campaign has also partnered with the well likes of Foo Fighters, Jacks Mannequin, and Katy Perry, along with Zumiez skate shop. You can help promote/donate by contacting them @ www.keep-a-breast.org. If you love boobies, you will do it.