Westbound Boarder

It is Friday (finally), so here are our favs of the week:

• Apparently you don’t have to be able to walk, to snowboard. Check out this incredible video of a ONE year old mini shredder. Ya, you heard me right, now go see for yourself.
• Free Jack Johnson Concert! Help out the environment and yourself all at the same time. What have you got to loose?
• Helmets really are cool! As reported on Transworld Business and a recent study by the National Ski Area Association (NSAA), 57% of skiers and snowboarders are wearing helmets. Think about it.
• As if the Vail Resorts are not classy enough, check out their 75-85mill in upgrades Heavenly, Vail and Keystone will be experiencing just in time for next years winter season. Now even more of a reason to check out these resorts next season.

Last week, Danielle, Rochelle and I all took an epic trip to Vail, our second annual snowboard trip to Colorado.  But this year, instead of spending the entire time riding Vail, we decided to try something new and shred at several different resorts.  Enter, Breckenridge.

Ever since last year’s Winter Dew Tour, I’ve been dying to ride at Breckenridge, CO.  Several of the biggest names in snowboarding call Breck their part-time home – Shaun White, Chanelle Sladics, JJ Thomas and Bobby Brown, just to name a few.  And the park and super pipe consistently top Transworld’s best list.  The combination of the high elevation, expansive free terrain and variety of terrain parks makes Breckenridge a top-notch resort in my book.  Oh, and parking was free for parties over four the day we went – love that they promote carpooling! (Normally, it’s $5 weekdays and $10 weekends, which is still pretty inexpensive in comparison to Vail).

This would be the medium park

When we arrived to Breckenridge, we thought we might as well start out the day right with a run through the park.  Looking at the trail map, we noticed there were three different types of parks – small, medium, and large.  We decided to settle for the in between and hit the medium park (also because it was the most convenient from where we started out, Peak 7).  Well, apparently the folks at Breckenridge do not quite go by the standard definition of “medium” we had envisioned … Compared to what we’re used to riding at Hood and High/Bear, this “medium” park was HUGE!  After staring awe struck for a moment at the top, glancing down at the tables below, we decided to bypass the park (this time around) and sit on the side, watching some of the local riders pass through.  Well, nearly thirty minutes later, our jaws were open just as wide as they were when we first sat down.  We had never seen so many amazing free skiiers and snowboarders all in the same place!  We sat and watched 720 after 720 whiz by, and then quickly came to the conclusion that everyone who rides at Breck is pro … or all pros ride at Breck.  Either way, it was really cool just watching all the talent built up at the mountain throughout the day.

Come on dude, really?!

After watching the pros in the park, we rode through the pipe for a while (not the smoothest pipe I’ve ever  been in, but I definitely blame it on the conditions – it hadn’t snowed in days – and not the resort itself).  The 18 foot walls were super fun, and the pipe was nicely cut.  One of the things I really liked about Breck was their “progressive” park system.  Their parks are set up in steps, or difficulty levels, so riders can start from the small parks when they’re first learning to jump and work their way up.  There are three small terrain parks and one small pipe, one medium park, and one large park and super pipe.  So riders who start  riding at Breck can go through the park system and take it up a step when they’re ready.  And since I am a person who grew up learning to ride a baby park, then immediately transitioning to a large, comp-style park, I can definitely appreciate this style of “at-your-own-pace” learning.  Also, Breckenridge has a really neat Web site called Breck 1080, where you can actually preview the features, meet the team riders, and watch videos before you head up to the slopes.  But park riding definitely isn’t all there is to Breck, unlike some jib-heavy resorts.  There’s tons of free terrain to ride as well, and several bowls and fun tree runs, really making Breckenridge a well-rounded resort.

Lunch!

Now, Breckenridge boasts a lift with the highest elevation in North America.  It’s called the Imperial Express Super Chair (at the top of Peak Eight) and it sits at a record elevation of 12,840 feet.  To put that in perspective, the highest point reached by a chair lift at Mt. Hood Meadows is 7,300 feet, and the top of Palmer at Timberline, one of the few resorts open for skiing year-round, is 8550 feet.  That’s kind of a big difference.  Even though the dismal Colorado snowfall (or lack thereof) during our stay made for some pretty icy runs near the peak, we finally decided that we couldn’t not take at least one run down.  So after lunch, we headed up the 6 Chair to make it over to Imperial before it closed for the day.  We had to rush because the lift stops operating at 3:15.  We made it over to Imperial by 3:02, but of course with our luck the lift had just closed at 3pm, early due to conditions.  Bummer.  But then again, we now have an excuse to go back to Breck next year!  Insider Tip: If you get a chance to make it to Breckenridge, especially on a powder day, I’d recommend starting out your day on the Imperial Lift before the bowls get chopped out.  And before the lift closes.

After our journey to find the top (which we didn’t) we made our way over to Peaks 9 and 10, the final side of the hill we had yet to experience.  And we finally found the small terrain parks!  The small parks were a lot of fun to ride.  We particularly liked Eldorado, because the jumps had a lot of pop and a nice, solid landing.  The perfect way to end our day.

The lifts at Breckenridge are open 8:30am to 4:30pm, with the gondola operating 8am to 5pm, but one of the cool things about Breck is that if you think that 8 hours on the hill isn’t enough (???) then you can head straight to Keystone, which is one of the only resorts in the area open for night skiing (your ticket is good for both resorts).

Overall, I really enjoyed riding at Breck, and I think it is one of my favorite places I’ve ridden at so far due to the vast versatility of park and free-ski options.  I was really surprised at how big Breckenridge is.  Though it’s only half the size of Vail, it really didn’t seem like it, and we definitely didn’t cover as much ground as we would have liked to in just one day.  We had also heard that Breck was a lot less steep than Vail (our skiier friend, Kevin, said Breck isn’t his favorite for this reason), which is true to some extent, but there are definitely a fair share of steep runs as well, especially if you hit the back bowls above peaks 8 and 7.  Personally, I’m not a huge fan of super steep runs because I like straight-lining it the whole way down, so I thought Breck was perfect, especially since there wasn’t much powder or fresh snow when we rode.  Insider Tip: If you head out to the Vail area during icy conditions and are able to add some flexibility to your resort riding plan, I’d recommend riding Breck over Vail or any of the other resorts, namely because there are more options to ride less iced-out runs than the other nearby resorts.

Also, if you can swing it, I’d recommend staying in Breck for a night or two, at the very least.  Unfortunately, we didn’t get the opportunity this year, as we had prior arrangements in Eagle-Vail, but the town of Breckenridge is so adorable, I wish we could have stayed and checked out the nightlife!  Unlike Vail, which is a bit more family-oriented, IMHO, Breck tends to attract a younger crowd, likely due to its stellar reputation within the snowboard community and younger audiences.

Perfect blue bird day!

Now, I had always thought that Breckenridge (or any Colorado resort, for that matter) was purely a winter resort with not much to do in the summer other than dream of the first snowfall of the following year.  However, in talking with a few Breckenridge locals, I learned that this is not the case.  Not at all.  Breckenridge boasts more than 100 miles of bike trails (yes, I say “more than” because they stopped counting after they reached 100), the Peak 8 Fun Park, which features everything from Alpine slides to Colorado’s largest human maze.  Also, we hear the vibe is a lot more chill and laid-back in the summer, so this might be a good option for a relaxing, laid-back summer vaca.  Like the saying goes, “Perfect Mountain, Perfect Mountain Town.”  I’ll add “year round” to that one.

Very interesting interview (click on the link to watch) with Rob Katz, CEO of Vail Resorts, in AdAge this week highlighting his take on the future of the ad industry and why Vail Resorts has turned to social media to find the answer. I find it especially interesting that Vail Resorts chose to reduce this year’s print budget by 80% — 80%!! – due to print lead times (which are often more than 4 months out) no longer fitting with their business model. Katz points out that consumers are no longer planning their vacations 4 – 6 months in advance; they are instead planning spur-of-the-moment trips as close to one week prior their departure. Vail has changed their ad model to reflect this new sentiment, now crafting marketing messages on a weekly basis. Smart strategy, and in my opinion, Vail is leading the charge in a new ad model that many other resorts will soon follow. I wonder if the magazine industry will follow suit?

What do you think – In what way do you see online and social media changing the way the action sports industry does business, particularily in terms of advertising?

As I mentioned early last week, I caught up with five people from the Vail Resorts crew during their stay in LA last Tuesday.  As a blogger located in sunny Southern California, I don’t often get the opportunity to attend or write about ski resorts in other parts of the US, so it was really nice to be able to meet the staff face-to-face and learn about what the 09/10 ski season will bring.  Wait a minute… “Ski season,” you ask?  “But it’s summer!” Well yes, this is true, but it is never too early to begin thinking about the winter ahead and planning out your trips for… next year.

Typically, each winter Danielle and I take one or two big ski trips a year, and last year we decided to forgo the usual Whistler/Blackcomb trip in favor of something a bit more local… Colorado (read our review here!)  We decided on Vail because our good buddy Kevin just got a job as a ski instructor there, and we thought that a trip to visit him was well in order.  Plus, what a great opportunity to visit a new hill!  Now, I’ve been to several different ski resorts across the country (and if you include Whistler, I can officially say “across the world” ) but Vail was a new one for me.  However, I’m so glad we did go.  The snow was amazing, the people were great, and the resort truly lived up to its “luxury” reputation.  However, Vail is only one mountain in the Vail Resorts family, and I’d highly encourage you to check out all five resorts when planning your next trip East.

To make your research a bit easier, I’ll briefly recap the five resorts in the Vail Resorts family below and highlight a couple of the features that makes each mountain unique from its brother.

Vail Mountain – “Like Nothing on Earth”

Seriously, read our review.  And our second.  And check out their Web site.  Need I say more?

Beaver Creek - “Not Exactly Roughing It”

While Vail is known for its luxury and class, Beaver Creek sways more on the intimate side.  It is a nice, quaint little resort tucked away from the rest of the land, so you truly feel like you’re getting a relaxing vacation.  With several restaurants, museums, shopping, and relaxing spas in three villages and two towns (Avon and Edwards), there is plenty to do; and the town is certainly family-friendly, too (SKI Magazine recently called it “consummate kid-friendly resort”).  But don’t forget about the riding – during the day, Beaver Creek boasts 149 trails, 17 chair lift, and several great terrain parks (4 parks and 1 pipe).

Breckenridge

Hosting events such as the Dew Tour, Breckenridge has slowly grown into its reputation of being the “cool,” more “hip” brother mountain in the Vail Resorts family.  Breckenridge is definitely more well-known as the Colorado snowboarder favorite, and with its five stellar parks and four pipes (all which can be seen on “Breck 1080” – the Resort’s interactive trail map), what’s not to like?  This resort also boasts the Breckenridge Freeride Team, which is a team of both pros and local up-in-coming riders; its nice to see a resort putting time and effort into the newbies of the sport.  So in sum, 155 trails, a good variety of parks, 76 bars, and 20,002 pillows (???), and a fun night life, Breck is the place to be.

Heavenly

If Breckenridge is the cool hip brother, then Heavenly is, well, the other cool, hip brother; maybe even the cooler, hipper brother… okay, wait… the cooler, hipper sister   Being the only resort in the Vail family to be located outside of Colorado, Heavenly is the perfect home hill for Nor-Cal residents, and a great “home away from home” for the people like me who are only about six hours away.  Now, there’s plenty to do on the mountain at Heavenly – the California sunshine combined with the 30 lifts, 95 trails and killer terrain parks certainly makes for one great day.  But when night falls… well, let’s just say you better not waste all your energy skiing   Heavenly has quite the reputation for being one of the best party mountains.  The resort even has Vegas-style casinos and an awesome music scene.  Oh, and of course more than 100 bars and night clubs.  Party on, Heavenly!

Keystone - “It’s All Here”

Their tagline says it all.  While most ski resorts claim to have it all, Keystone really does.  Though I haven’t heard too much about this resort and can’t personally speak to many of its differentiators, this resort has everything from dinner sleigh rides (!!!) to guided snowcat skiing and riding.  Oh, and they are the only resort in the Vail family to offer night skiing, which is awesome if your goal is to get as much riding in as possible.

So there you have it.  Five great resorts, one big family.  And in case you can’t decide which resort you’d like to go to (after all, they all sound great!) check out their Epic Pass promo going on so you can attend all five resorts for the price of one.

We all know Vail for the fabulous five ski/snowboard resorts we love, and tonight I had the wonderful opportunity to meet with some of the folks who work behind the scenes.  We’ve written about Vail Resorts several times in the past (including their Epic Pass deal, most recently – awesome deal, BTW; have you checked it out?) so I was super excited to meet the staff in person.  I’ll share some of the things we discussed later this week… but until then, it’s bed time for me so I can get my beauty rest for a long day at E3 tomorrow.  Night!